Paradigm change at all levels

• Main Authors: Abd. Rahman, Nordin, Amat@Halimi, Mahani, Hashim, Siti Hasshura, Harun, Rostam
• Format: Conference or Workshop Item
• Language: English
• Published: Centre for Extension, Entrepreneurship and Professional Advancement (APEEC), Universiti Putra Malaysia 2010
• Online Access: http://psasir.upm.edu.my/id/eprint/41669/1/41669.pdf; http://psasir.upm.edu.my/id/eprint/41669/

When we discuss about change, especially within the agricultural and entrepreneurial extension the focus has mainly been pointing towards the farmers or the receiving end. Yes, that is the target audience. However, in many situations some of the unsuccessful agricultural programmes or projects were...