The impact of service quality on business commitment in B2B segment of agribusiness: an exploratory study of HORECA sector in Malaysia
In competitive markets, agribusiness firms have embarked on improving their service quality for building and maintaining a profitable relationship with their customers. However, such impact of service quality on business commitment has not been empirically investigated. To fill this gap, this study...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2014
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/40779/1/6%20IFRJ%2021%20%2803%29%202014%20Tey%20519.pdf http://psasir.upm.edu.my/id/eprint/40779/ http://www.ifrj.upm.edu.my/21%20%2803%29%202014/6%20IFRJ%2021%20%2803%29%202014%20Tey%20519.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|