The impact of service quality on business commitment in B2B segment of agribusiness: an exploratory study of HORECA sector in Malaysia

• Main Authors: Tey, Yeong Sheng, Brindal, Mark Kennion, Mohamed Arshad, Fatimah, Mohd Noh, Kusairi, Abdul Hadi, Ahmad Hanis Izani, Darham, Suryani
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/40779/1/6%20IFRJ%2021%20%2803%29%202014%20Tey%20519.pdf; http://psasir.upm.edu.my/id/eprint/40779/; http://www.ifrj.upm.edu.my/21%20%2803%29%202014/6%20IFRJ%2021%20%2803%29%202014%20Tey%20519.pdf

In competitive markets, agribusiness firms have embarked on improving their service quality for building and maintaining a profitable relationship with their customers. However, such impact of service quality on business commitment has not been empirically investigated. To fill this gap, this study...