Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry

• Main Authors: Leong, Mei Kei, Osman, Syuhaily, Paim, Laily
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/38087/1/38087.pdf; http://psasir.upm.edu.my/id/eprint/38087/; http://hrmars.com/index.php/papers/detail/IJAREMS/3477

Economic growth has seen in the tourism and hospitality industry and competition in this industry has caused in discovering consumer loyalty as a key success factor. Consumer loyalty can raise the business’s value and maintain a long term relationship between the consumers and company. In this revie...