The impact of consumer engagement towards consumer loyalty in tourism and hospitality industry
Consumer loyalty is an important element in research for marketers to retain consumers regardless of industry. With the development of tourism and hospitality industry and the increasing popularity of social media, the engagement between the company and consumers is crucial to the success of the co...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Malaysian Consumer and Family Economics (MACFEA)
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/63464/ https://majcafe-com.bsenetwork.biz/2018/08/03/vol-20-2017-2/ |
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