Accessing hotel responsiveness towards guest's email query: cases in Malaysia

• Main Authors: Anuar, Jazira, Jusoff, Kamaruzaman, Mahamed Ali, Faliza, Saien, Sairah, Md. Zaini, Zetty Madina, Khalid, Khazainah, Musa, Mushaireen
• Format: Article
• Language: English
• Published: IDOSI Publications 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/37445/1/Accessing%20hotel%20responsiveness%20towards%20guest%27s%20email%20query%20cases%20in%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/37445/; https://www.idosi.org/wasj/wasj12(SSTE)2011.htm

Information Technology (IT) has given tremendous positive effects in hospitality industry. It’s the most powerful weapon for hoteliers in order to stay competitive nowadays. One of the examples of technology that hit the hospitality world is e-mail. This study focused on three to five star hotels li...