Driving forces of hypermarket's customer loyalty: an empirical study in Malaysia

• Main Authors: Nikhashemi, Seyed Rajab, Paim, Laily, Md Sidin, Samsinar, Khatibi, Ali
• Format: Article
• Language: English
• Published: American-Eurasian Network for Scientific Information 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/37161/1/Driving%20forces%20of%20hypermarket%27s%20customer%20loyalty%20an%20empirical%20study%20in%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/37161/; http://ajbasweb.com/old/7-ajbas_Maech_2014.html

Background: Customer satisfaction and loyalty is the output of a successful retail marketing model in a competitive marketing environment, thus creating value for both customers and retailers. Malaysian hypermarkets have experienced marked growth and development in the recent years, with many of the...