Consumer attitudes and perceptions towards Western cuisine: a strategic investigation of the Italian restaurant industry in Malaysia
This study investigates consumer attitudes towards Italian cuisine in Malaysia. The popularity of Italian cuisine continues to shape the global evolution of Western-ethnic cuisines. Simplicity, taste, and food preparation of Italian cuisine stimulates new restaurant creation. This study uses in-dept...
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| Main Authors: | , |
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| Format: | Article |
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Taylor & Francis
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/36894/ http://www.tandfonline.com/doi/abs/10.1080/15378020.2014.902644 |
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