Towards an understanding of behavioural intention to use online journalism
Online journalism as a new medium has challenged the meaning of the production capacity, policy, independency, difference of time and place, and in particular, the interaction between journalists and their audiences. The purpose of this study is to identify the factors that determine the intention...
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Faculty of Modern Languages and Communication, University of Putra
2014
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my.upm.eprints.358732016-02-11T04:36:56Z http://psasir.upm.edu.my/id/eprint/35873/ Towards an understanding of behavioural intention to use online journalism Varzandeh, Somayyeh Abu Hassan, Musa Hassan, Salleh Hassan, Hamisah Zahra Online journalism as a new medium has challenged the meaning of the production capacity, policy, independency, difference of time and place, and in particular, the interaction between journalists and their audiences. The purpose of this study is to identify the factors that determine the intention to adopt online journalism by journalists in Iran, using a research model based on the Decomposed Theory of Planned Behaviour (DTPB). DTPB is one of the models developed by Taylor and Todd (1995a) to recognise particular salient beliefs by examining three factors, namely; attitude, subjective norm and perceived behavioural control that can influence the intention to use technology. Faculty of Modern Languages and Communication, University of Putra 2014 Article PeerReviewed Varzandeh, Somayyeh and Abu Hassan, Musa and Hassan, Salleh and Hassan, Hamisah Zahra (2014) Towards an understanding of behavioural intention to use online journalism. Global Media Journal – Malaysian Edition, 4 (1). pp. 34-52. ISSN 2231-9948 http://www.gmj-me.upm.edu.my/?pg=archive.php&PUBLISH_VOLUME_ISSUE=5 |
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Online journalism as a new medium has challenged the meaning of the production capacity, policy, independency, difference of time and place, and in particular, the interaction between journalists and their audiences. The purpose of this study is to identify the factors that determine the intention to adopt online journalism by journalists in Iran, using a research model based on the Decomposed Theory of Planned Behaviour (DTPB). DTPB is one of the models developed by Taylor and Todd (1995a) to recognise particular salient beliefs by examining three factors, namely; attitude, subjective norm and perceived behavioural control that can influence the intention to use technology.
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Article |
author |
Varzandeh, Somayyeh Abu Hassan, Musa Hassan, Salleh Hassan, Hamisah Zahra |
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Varzandeh, Somayyeh Abu Hassan, Musa Hassan, Salleh Hassan, Hamisah Zahra Towards an understanding of behavioural intention to use online journalism |
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Varzandeh, Somayyeh Abu Hassan, Musa Hassan, Salleh Hassan, Hamisah Zahra |
author_sort |
Varzandeh, Somayyeh |
title |
Towards an understanding of behavioural intention to use online journalism |
title_short |
Towards an understanding of behavioural intention to use online journalism |
title_full |
Towards an understanding of behavioural intention to use online journalism |
title_fullStr |
Towards an understanding of behavioural intention to use online journalism |
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Towards an understanding of behavioural intention to use online journalism |
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towards an understanding of behavioural intention to use online journalism |
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Faculty of Modern Languages and Communication, University of Putra |
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2014 |
url |
http://psasir.upm.edu.my/id/eprint/35873/ http://www.gmj-me.upm.edu.my/?pg=archive.php&PUBLISH_VOLUME_ISSUE=5 |
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