Malaysia's national ecotourism plan from a semiotic perspective

• Main Authors: Siow, May Ling, Ramachandran, Sridar, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman
• Format: Article
• Language: English
• Published: Forestry Department Peninsular Malaysia 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/34428/1/Malaysia%27s%20national%20ecotourism%20plan%20from%20a%20semiotic%20perspective.pdf; http://psasir.upm.edu.my/id/eprint/34428/

The purpose of the study is to reveal the semiotic meaning of The National Ecotourism Plan Malaysia. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The structure...