Malaysia's national ecotourism plan from a semiotic perspective

The purpose of the study is to reveal the semiotic meaning of The National Ecotourism Plan Malaysia. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The structure...

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Main Authors: Siow, May Ling, Ramachandran, Sridar, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman
Format: Article
Language:English
Published: Forestry Department Peninsular Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/34428/1/Malaysia%27s%20national%20ecotourism%20plan%20from%20a%20semiotic%20perspective.pdf
http://psasir.upm.edu.my/id/eprint/34428/
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spelling my.upm.eprints.344282016-09-15T05:26:24Z http://psasir.upm.edu.my/id/eprint/34428/ Malaysia's national ecotourism plan from a semiotic perspective Siow, May Ling Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman The purpose of the study is to reveal the semiotic meaning of The National Ecotourism Plan Malaysia. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The structure of meaning from textual angles is reviewed prior to applying the semiotic analysis approach on the text corpus of the plan. The finding of this paper discusses the underlying structure of meaning of the plan from the perspective of a policy analyst where 10 themes and 31 textual symbols were established. Forestry Department Peninsular Malaysia 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34428/1/Malaysia%27s%20national%20ecotourism%20plan%20from%20a%20semiotic%20perspective.pdf Siow, May Ling and Ramachandran, Sridar and Shuib, Ahmad and Mohammad Afandi, Syamsul Herman (2014) Malaysia's national ecotourism plan from a semiotic perspective. The Malaysian Forester, 77 (2). pp. 121-138. ISSN 0302-2935
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The purpose of the study is to reveal the semiotic meaning of The National Ecotourism Plan Malaysia. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The structure of meaning from textual angles is reviewed prior to applying the semiotic analysis approach on the text corpus of the plan. The finding of this paper discusses the underlying structure of meaning of the plan from the perspective of a policy analyst where 10 themes and 31 textual symbols were established.
format Article
author Siow, May Ling
Ramachandran, Sridar
Shuib, Ahmad
Mohammad Afandi, Syamsul Herman
spellingShingle Siow, May Ling
Ramachandran, Sridar
Shuib, Ahmad
Mohammad Afandi, Syamsul Herman
Malaysia's national ecotourism plan from a semiotic perspective
author_facet Siow, May Ling
Ramachandran, Sridar
Shuib, Ahmad
Mohammad Afandi, Syamsul Herman
author_sort Siow, May Ling
title Malaysia's national ecotourism plan from a semiotic perspective
title_short Malaysia's national ecotourism plan from a semiotic perspective
title_full Malaysia's national ecotourism plan from a semiotic perspective
title_fullStr Malaysia's national ecotourism plan from a semiotic perspective
title_full_unstemmed Malaysia's national ecotourism plan from a semiotic perspective
title_sort malaysia's national ecotourism plan from a semiotic perspective
publisher Forestry Department Peninsular Malaysia
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/34428/1/Malaysia%27s%20national%20ecotourism%20plan%20from%20a%20semiotic%20perspective.pdf
http://psasir.upm.edu.my/id/eprint/34428/
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score 13.209306