Factors affecting wives' role structure in urban family purchase decision making.
Family decision making is a process where families make decisions regarding purchases of goods and services to be consumed by members of the family. Past research indicates that decision making process varies with products and services purchased. Factors found to effect the decision making process i...
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my.upm.eprints.273462014-04-08T09:16:44Z http://psasir.upm.edu.my/id/eprint/27346/ Factors affecting wives' role structure in urban family purchase decision making. Md Sidin, Samsinar Zawawi, Dahlia Teo, Carol Boon Hue Family decision making is a process where families make decisions regarding purchases of goods and services to be consumed by members of the family. Past research indicates that decision making process varies with products and services purchased. Factors found to effect the decision making process include culture, sex role orientation, and resources of husbands and wives. The objectives of this research are to investigate the decision making process and the factors affecting this particular process. Two hundred and fiftyone wives residing in the Klang Valley, Malaysia, were interviewed. Findings indicate that majority of purchases by families are made jointly. Husbands are more dominant in the purchase outcome stage of the decision making process. Language spoken at home is a relatively important cultural element affecting purchase decisions in the family, and sex role orientation seems to influence the purchase of high involvement products. However, wives’ resources do not influence purchase decisions. 2012 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/27346/1/ID%2027346.pdf Md Sidin, Samsinar and Zawawi, Dahlia and Teo, Carol Boon Hue (2012) Factors affecting wives' role structure in urban family purchase decision making. In: International Conference in Marketing, 12-14 Jan. 2012, New Delhi, India. . English |
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Family decision making is a process where families make decisions regarding purchases of goods and services to be consumed by members of the family. Past research indicates that decision making process varies with products and services purchased. Factors found to effect the decision making process include culture, sex role orientation, and resources of husbands and wives. The objectives of this research are to investigate the decision making process and the factors affecting this particular process. Two hundred and fiftyone wives residing in the Klang Valley, Malaysia, were interviewed. Findings indicate that majority of purchases by families are made jointly. Husbands are more dominant in the purchase outcome stage of the decision making process. Language spoken at home is a relatively important cultural element affecting purchase decisions in the family, and sex role orientation seems to influence the purchase of high involvement products. However, wives’ resources do not influence purchase decisions. |
format |
Conference or Workshop Item |
author |
Md Sidin, Samsinar Zawawi, Dahlia Teo, Carol Boon Hue |
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Md Sidin, Samsinar Zawawi, Dahlia Teo, Carol Boon Hue Factors affecting wives' role structure in urban family purchase decision making. |
author_facet |
Md Sidin, Samsinar Zawawi, Dahlia Teo, Carol Boon Hue |
author_sort |
Md Sidin, Samsinar |
title |
Factors affecting wives' role structure in urban family purchase decision making. |
title_short |
Factors affecting wives' role structure in urban family purchase decision making. |
title_full |
Factors affecting wives' role structure in urban family purchase decision making. |
title_fullStr |
Factors affecting wives' role structure in urban family purchase decision making. |
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Factors affecting wives' role structure in urban family purchase decision making. |
title_sort |
factors affecting wives' role structure in urban family purchase decision making. |
publishDate |
2012 |
url |
http://psasir.upm.edu.my/id/eprint/27346/1/ID%2027346.pdf http://psasir.upm.edu.my/id/eprint/27346/ |
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