Determinants and influence of wives' sex role orientation in urban family purchase decision making in Malaysia

Changes in the socio-cultural environment such as emergence of women with dual careers entail that dimensions of their influence in family purchase decision making (FDM) be investigated in a specific context. Malaysian society differs from the West in terms of family composition and structure, value...

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Bibliographic Details
Main Authors: Md Sidin, Samsinar, Zawawi, Dahlia, Teo, Carol Boon Chui
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/37019/1/bab03.pdf
http://psasir.upm.edu.my/id/eprint/37019/
http://econ.upm.edu.my/ijem/curr_issue.htm
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