Consumer preferences and perceptions on dealcoholised wine.

• Main Authors: Chan, Sook Mun, Mohd Adzahan, Noranizan, Abdul Karim, Muhammad Shahrim, Karim, Roselina, Olusegun, Lasekan, Regenstein, Joe M.
• Format: Article
• Language: English; English
• Published: Taylor & Francis 2012
• Online Access: http://psasir.upm.edu.my/id/eprint/24154/1/Consumer%20preferences%20and%20perceptions%20on%20dealcoholised%20wine.pdf; http://psasir.upm.edu.my/id/eprint/24154/; http://www.tandfonline.com/

The article analyses Malaysian consumer attitudes toward dealcoholised wine and whether its religious regulation status affects a consumer's perception of the product. A closed-end questionnaire was used to ascertain the consumer's knowledge and awareness, attitudes, potential behaviours a...