Sustaining traditional food: consumers' perceptions on physical characteristics of keropok lekor or fish snack

• Main Authors: Omar, M., Mohd Adzahan, Noranizan, Mohd Ghazali, Hasanah, Karim, Roselina, Abdul Halim, N. M., Abdul Karim, Muhammad Shahrim
• Format: Article
• Language: English; English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/24090/1/24090.pdf; http://psasir.upm.edu.my/id/eprint/24090/; http://www.ifrj.upm.edu.my/

Keropok Lekor or frankfurter-like snack has long existed in Malaysia and has been sold in commercial retail shops as well as on the streets. The aims of this study were to analyze consumer's perception and attitude towards keropok lekor and to determine consumer's behavior on the product....