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The demographics of consumer decision-making style dimensions in FMCG purchases

The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on...

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Main Authors: Saleh, Rosli, Tan, Boon See
Format: Article
Published: Malaysian Consumer and Family Economics Association 2002
Online Access:http://psasir.upm.edu.my/id/eprint/22806/
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spelling my.upm.eprints.228062015-06-26T07:44:46Z http://psasir.upm.edu.my/id/eprint/22806/ The demographics of consumer decision-making style dimensions in FMCG purchases Saleh, Rosli Tan, Boon See The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on 506 samples collected from the general public residing in the Klang Valley area. Using exploratory factor analysis, the findings indicate that there are between group differences as well as within group similarities in the consumers decision-making styles related to different demographic characteristics. This indicates the existence of demographic effects on consumers decision-making styles. Malaysian Consumer and Family Economics Association 2002 Article PeerReviewed Saleh, Rosli and Tan, Boon See (2002) The demographics of consumer decision-making style dimensions in FMCG purchases. Malaysian Journal of Consumer and Family Economics, 5 (1). pp. 9-20. ISSN 1551-2802
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on 506 samples collected from the general public residing in the Klang Valley area. Using exploratory factor analysis, the findings indicate that there are between group differences as well as within group similarities in the consumers decision-making styles related to different demographic characteristics. This indicates the existence of demographic effects on consumers decision-making styles.
format Article
author Saleh, Rosli
Tan, Boon See
spellingShingle Saleh, Rosli
Tan, Boon See
The demographics of consumer decision-making style dimensions in FMCG purchases
author_facet Saleh, Rosli
Tan, Boon See
author_sort Saleh, Rosli
title The demographics of consumer decision-making style dimensions in FMCG purchases
title_short The demographics of consumer decision-making style dimensions in FMCG purchases
title_full The demographics of consumer decision-making style dimensions in FMCG purchases
title_fullStr The demographics of consumer decision-making style dimensions in FMCG purchases
title_full_unstemmed The demographics of consumer decision-making style dimensions in FMCG purchases
title_sort demographics of consumer decision-making style dimensions in fmcg purchases
publisher Malaysian Consumer and Family Economics Association
publishDate 2002
url http://psasir.upm.edu.my/id/eprint/22806/
_version_ 1643827895964008448
score 13.160551

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