Consumer decision making on car purchases in Kedah
The research seeks to examine the factors involved in consumer decision making on car purchases in Kedah. Data were obtained through a household survey throughout Kedah, carried out in March, 1989. The model proposed for the research hypothesized that consumers' purchase decision are made by...
Saved in:
| Main Author: | |
|---|---|
| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
1991
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/3488/1/NUNGSARI_AHMAD_RADHI_-_Consumer_Decision_Making_On_Car_Purchases_In_Kedah_%281990%29.pdf http://repo.uum.edu.my/3488/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000164973 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|