Forecasting monthly data using total and split exponential smoothing

• Main Authors: Mak, Kit Mun, Choo, Wei Chong, Md Nassir, Annuar
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/22651/1/27%29%20Forecasting%20Monthly%20Data.pdf; http://psasir.upm.edu.my/id/eprint/22651/; http://www.ijem.upm.edu.my/vol12_noS2/27)%20Forecasting%20Monthly%20Data.pdf

In the motion picture industry, the movie market players always rely on accurate demand forecasts. Distributors require the demand forecasts to make decisions such as marketing strategy and costs, number of screens, and release timing. Movie demand is known to show seasonality. Thus, forecasting met...