Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective

• Main Authors: Munikrishnan, Uma Thevi, Ng, Siew Imm, Ho, Jo Ann, Raja Yusof, Raja Nerina
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/22597/1/24%29%20Drivers%20and%20Inhibitors%20of%20ICT%20Adoption.pdf; http://psasir.upm.edu.my/id/eprint/22597/; http://www.ijem.upm.edu.my/vol12_noS2/24)%20Drivers%20and%20Inhibitors%20of%20ICT%20Adoption.pdf

Buhalis and Law (2008) acknowledged the synergistic interaction between technology and tourism has brought revolutionary changes on the industry structure especially among the Traditional Travel Agencies (TTA) due to the emergence of Virtual Travel Agencies and infomediaries Interestingly, though it...