Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development.
Community is a neglected stakeholder in terms of corporate social responsibility (CSR) research. This article exxplores the outcomes of CSR initiatives in community development in Malaysia. It aims to i) examine the profile of CSR providers including multinational corporations (MNCs) and local compa...
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2012
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my.upm.eprints.197752015-01-08T07:55:52Z http://psasir.upm.edu.my/id/eprint/19775/ Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development. Ismail, Maimunah Alias, Siti Noormi Mohd. Rasdi, Roziah Community is a neglected stakeholder in terms of corporate social responsibility (CSR) research. This article exxplores the outcomes of CSR initiatives in community development in Malaysia. It aims to i) examine the profile of CSR providers including multinational corporations (MNCs) and local companies; ii) measure the understanding of the individuals involved in terms of the orientation of CSR according to economic,ethical,legal or philanthropic responsibilities; iii)identify the outcome of CSR practices on the three dimesnions of community development, namely living standards, education and health. Data were obtained from 336 participants of CSR programs that include students and household members in communities. Results show that the majority of corporations started their CSR in community development in the first decade of the millenium on education-related matters. Recommendations for managing CSR in community development are put forth. 2012-09 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/19775/1/ID%2019775.pdf Ismail, Maimunah and Alias, Siti Noormi and Mohd. Rasdi, Roziah (2012) Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development. In: The British Academy of Management 2012 Conference, 11-13 Sep. 2012, Cardiff Business School, UK. . |
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Community is a neglected stakeholder in terms of corporate social responsibility (CSR) research. This article exxplores the outcomes of CSR initiatives in community development in Malaysia. It aims to i) examine the profile of CSR providers including multinational corporations (MNCs) and local companies; ii) measure the understanding of the individuals involved in terms of the orientation of CSR according to economic,ethical,legal or philanthropic responsibilities; iii)identify the outcome of CSR practices on the three dimesnions of community development, namely living standards, education and health. Data were obtained from 336 participants of CSR programs that include students and household members in communities. Results show that the majority of corporations started their CSR in community development in the first decade of the millenium on education-related matters. Recommendations for managing CSR in community development are put forth. |
format |
Conference or Workshop Item |
author |
Ismail, Maimunah Alias, Siti Noormi Mohd. Rasdi, Roziah |
spellingShingle |
Ismail, Maimunah Alias, Siti Noormi Mohd. Rasdi, Roziah Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development. |
author_facet |
Ismail, Maimunah Alias, Siti Noormi Mohd. Rasdi, Roziah |
author_sort |
Ismail, Maimunah |
title |
Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development. |
title_short |
Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development. |
title_full |
Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development. |
title_fullStr |
Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development. |
title_full_unstemmed |
Community as stakeholder: exploring corporate social responsibility outcome in Malaysian community development. |
title_sort |
community as stakeholder: exploring corporate social responsibility outcome in malaysian community development. |
publishDate |
2012 |
url |
http://psasir.upm.edu.my/id/eprint/19775/1/ID%2019775.pdf http://psasir.upm.edu.my/id/eprint/19775/ |
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1643827136417497088 |
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13.18916 |