Wooden furniture purchase attributes: a Malaysian consumers' perspective

• Main Authors: Mohamed , Shukri, Tan, Poh Yi
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2008
• Online Access: http://psasir.upm.edu.my/id/eprint/17656/1/Wooden%20furniture%20purchase%20attributes.pdf; http://psasir.upm.edu.my/id/eprint/17656/; http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JTAS%20Vol.%2031%20(2)%20Aug.%202008/10%20Page%20197-203.pdf

Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult...