Quality expectations in the Malaysian wooden furniture industry: the foreign buyers perspective

• Main Authors: Ratnasingam, Jegatheswaran, Chong, Yen Yoon, Mohamed, Shukri, Mohamad Kasim, Mohamad Roslan
• Format: Article
• Language: English
• Published: Asian Network for Scientific Information 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/29120/1/29120.pdf; http://psasir.upm.edu.my/id/eprint/29120/; http://scialert.net/abstract/?doi=jas.2013.889.894

Although, the ISO quality management system is often perceived to be marketing tool within the manufacturing industry its implications on the design-sensitive wooden furniture industry remain unknown. Therefore, a survey of 500 foreign furniture buyers was conducted at the Malaysian International Fu...