Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.

• Main Authors: Ramlee, Shamshubaridah, Adham, Khairul Akmaliah, Said, Mohd Fuaad, Kraus, Sascha, Hanninen, Seppo J.
• Format: Article
• Language: English; English
• Published: Inderscience Enterprises Ltd. 2010
• Online Access: http://psasir.upm.edu.my/id/eprint/16830/1/Start.pdf; http://psasir.upm.edu.my/id/eprint/16830/

his article uses a single case study methodology that draws from the process-based life cycle models of (a) product development (b) product family development and (c) new venture development. It analyses e-Pay Asia's efforts to pioneer an electronic prepaid airtime reload delivery system and su...