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Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.

his article uses a single case study methodology that draws from the process-based life cycle models of (a) product development (b) product family development and (c) new venture development. It analyses e-Pay Asia's efforts to pioneer an electronic prepaid airtime reload delivery system and su...

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Main Authors: Ramlee, Shamshubaridah, Adham, Khairul Akmaliah, Said, Mohd Fuaad, Kraus, Sascha, Hanninen, Seppo J.
格式: Article
语言:English
English
出版: Inderscience Enterprises Ltd. 2010
在线阅读:http://psasir.upm.edu.my/id/eprint/16830/1/Start.pdf
http://psasir.upm.edu.my/id/eprint/16830/
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spelling my.upm.eprints.168302015-11-02T02:58:33Z http://psasir.upm.edu.my/id/eprint/16830/ Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families. Ramlee, Shamshubaridah Adham, Khairul Akmaliah Said, Mohd Fuaad Kraus, Sascha Hanninen, Seppo J. his article uses a single case study methodology that draws from the process-based life cycle models of (a) product development (b) product family development and (c) new venture development. It analyses e-Pay Asia's efforts to pioneer an electronic prepaid airtime reload delivery system and subsequently develop it into a comprehensive payment service family. This research resulted in the identification of close linkages between new services development and service family extension, especially as they regard internationalisation and new venture development. Both new service development/extension and internationalisation contributed to the development and rapid growth of the case company, thereby confirming the Uppsala model of internationalisation. Inderscience Enterprises Ltd. 2010-01 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/16830/1/Start.pdf Ramlee, Shamshubaridah and Adham, Khairul Akmaliah and Said, Mohd Fuaad and Kraus, Sascha and Hanninen, Seppo J. (2010) Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families. International Journal of Management Practice, 4 (1). pp. 76-94. ISSN 1741-8143 10.1504/IJMP.2010.029704 English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description his article uses a single case study methodology that draws from the process-based life cycle models of (a) product development (b) product family development and (c) new venture development. It analyses e-Pay Asia's efforts to pioneer an electronic prepaid airtime reload delivery system and subsequently develop it into a comprehensive payment service family. This research resulted in the identification of close linkages between new services development and service family extension, especially as they regard internationalisation and new venture development. Both new service development/extension and internationalisation contributed to the development and rapid growth of the case company, thereby confirming the Uppsala model of internationalisation.
format Article
author Ramlee, Shamshubaridah
Adham, Khairul Akmaliah
Said, Mohd Fuaad
Kraus, Sascha
Hanninen, Seppo J.
spellingShingle Ramlee, Shamshubaridah
Adham, Khairul Akmaliah
Said, Mohd Fuaad
Kraus, Sascha
Hanninen, Seppo J.
Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
author_facet Ramlee, Shamshubaridah
Adham, Khairul Akmaliah
Said, Mohd Fuaad
Kraus, Sascha
Hanninen, Seppo J.
author_sort Ramlee, Shamshubaridah
title Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
title_short Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
title_full Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
title_fullStr Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
title_full_unstemmed Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
title_sort start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
publisher Inderscience Enterprises Ltd.
publishDate 2010
url http://psasir.upm.edu.my/id/eprint/16830/1/Start.pdf
http://psasir.upm.edu.my/id/eprint/16830/
_version_ 1643826332094693376
score 13.149126

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