Relationships between Malaysian food image, tourist satisfaction and behavioral intention.

This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective depa...

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Main Authors: Leong, Quee Ling, Ab. Karim, Muhd. Shahrim, Othman, Mohhidin, Mohd Adzahan, Noranizan, Sridar, Ramachandran
Format: Article
Language:English
English
Published: IDOSI Publications 2010
Online Access:http://psasir.upm.edu.my/id/eprint/16500/1/Relationships%20between%20Malaysian%20food%20image.pdf
http://psasir.upm.edu.my/id/eprint/16500/
http://idosi.org/wasj/wasj10%28T&H%292010.htm
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spelling my.upm.eprints.165002015-10-05T04:16:43Z http://psasir.upm.edu.my/id/eprint/16500/ Relationships between Malaysian food image, tourist satisfaction and behavioral intention. Leong, Quee Ling Ab. Karim, Muhd. Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Sridar, Ramachandran This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective departure halls using systematic sampling approach. The findings indicated that Malaysia has the potential of being a food tourism destination as the country is viewed as a melting pot of cultural food variety at reasonable price. In addition, the results reveal that image has a direct effect on satisfaction and tourists’ satisfaction towards Malaysian food has a direct effect on behavioural intention. The findings, strengthens the notion of repeat visitation to experience the unique food culture. Practical and theoretical contributions are discussed, with future research suggested. IDOSI Publications 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/16500/1/Relationships%20between%20Malaysian%20food%20image.pdf Leong, Quee Ling and Ab. Karim, Muhd. Shahrim and Othman, Mohhidin and Mohd Adzahan, Noranizan and Sridar, Ramachandran (2010) Relationships between Malaysian food image, tourist satisfaction and behavioral intention. World Applied Sciences Journal, 10 (10). pp. 164-171. ISSN 1818-4952 http://idosi.org/wasj/wasj10%28T&H%292010.htm English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective departure halls using systematic sampling approach. The findings indicated that Malaysia has the potential of being a food tourism destination as the country is viewed as a melting pot of cultural food variety at reasonable price. In addition, the results reveal that image has a direct effect on satisfaction and tourists’ satisfaction towards Malaysian food has a direct effect on behavioural intention. The findings, strengthens the notion of repeat visitation to experience the unique food culture. Practical and theoretical contributions are discussed, with future research suggested.
format Article
author Leong, Quee Ling
Ab. Karim, Muhd. Shahrim
Othman, Mohhidin
Mohd Adzahan, Noranizan
Sridar, Ramachandran
spellingShingle Leong, Quee Ling
Ab. Karim, Muhd. Shahrim
Othman, Mohhidin
Mohd Adzahan, Noranizan
Sridar, Ramachandran
Relationships between Malaysian food image, tourist satisfaction and behavioral intention.
author_facet Leong, Quee Ling
Ab. Karim, Muhd. Shahrim
Othman, Mohhidin
Mohd Adzahan, Noranizan
Sridar, Ramachandran
author_sort Leong, Quee Ling
title Relationships between Malaysian food image, tourist satisfaction and behavioral intention.
title_short Relationships between Malaysian food image, tourist satisfaction and behavioral intention.
title_full Relationships between Malaysian food image, tourist satisfaction and behavioral intention.
title_fullStr Relationships between Malaysian food image, tourist satisfaction and behavioral intention.
title_full_unstemmed Relationships between Malaysian food image, tourist satisfaction and behavioral intention.
title_sort relationships between malaysian food image, tourist satisfaction and behavioral intention.
publisher IDOSI Publications
publishDate 2010
url http://psasir.upm.edu.my/id/eprint/16500/1/Relationships%20between%20Malaysian%20food%20image.pdf
http://psasir.upm.edu.my/id/eprint/16500/
http://idosi.org/wasj/wasj10%28T&H%292010.htm
_version_ 1643826232218877952
score 13.209306