Food consumption trend : transforming issues into opportunities.

• Main Authors: Shamsudin, Mad Nasir, Selamat, Jinap, Radam, Alias, Ramin, Abdul Ghariff, Tey, Yeong Sheng, Abdul Hadi, Ahmad Hanis Izani
• Format: Article
• Language: English
• Published: Federal Agricultural Marketing Authority 2010
• Online Access: http://psasir.upm.edu.my/id/eprint/14794/; http://www.fama.gov.my/journal-of-agribusiness-marketing

Economic development has driven the Malaysian food consumption trend to move from basic staple to non-traditional staples – wheat-based, meat, fruit and vegetable items. More affluent Malaysians are also prompted to dine away from home. This paper attempts to acknowledge and grasp the changes in the...