Food at your doorstep? examining customer loyalty towards online food delivery applications
Purpose: This study empirically investigated the different attributes (i.e. convenience, online reviews, online ratings, visual appeal and various food choices) of food delivery applications (FDAs) that impacted customers' perceived benefits, satisfaction and loyalty. Price consciousness was po...
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| Main Authors: | , , , , |
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| 格式: | Article |
| 語言: | English |
| 出版: |
Emerald Publishing
2023
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| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/115429/1/115429.pdf http://psasir.upm.edu.my/id/eprint/115429/ https://www.emerald.com/insight/content/doi/10.1108/bfj-02-2023-0116/full/html |
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