The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

• Main Authors: Liu, Haoran, Alli, Hassan, Md Yusoff, Irwan Syah
• Format: Article
• Language: English
• Published: Cogent 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/112074/1/The%20impact%20of%20user%20preference%20and%20perceived%20value%20on%20customer%20satisfaction%20and%20marketability%20at%20traditional%20handicraft%20product.pdf; http://psasir.upm.edu.my/id/eprint/112074/; https://www.tandfonline.com/doi/full/10.1080/23311975.2024.2327476

The main objective of this study is to investigate the impact of user preferences and perceived value on traditional handicraft products in terms of customer satisfaction and sales performance through empirical research. The study used a questionnaire to collect data from 299 customers in retail sho...