Determinants of business-to-consumer e- commerce adoption among sme retailers in Saudi Arabia

• Main Author: Altayyar, Raed Saud D
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Electronic commerce; Small business - Growth - Saudi Arabia
• Online Access: http://psasir.upm.edu.my/id/eprint/105531/1/SPE%202022%2027%20UPM%20IR.pdf; http://psasir.upm.edu.my/id/eprint/105531/

E-commerce has not been popularly and effectively adopted among Small and Mediumsized Enterprises (SMEs) in developing countries, particularly in Saudi Arabia. Of the country’s 34 million citizens, 32 million are Internet users, yet only 12 million use ecommerce platforms and online services. In...