The influence of service quality and corporate image of Royal Brunei Airlines: a partial least square approach

• Main Authors: Chan, Tak-Jie, Irwan, Nurin Zahiah, Adzharuddin, Nor Azura, Huam, Hon Tat
• Format: Article
• Published: Unimas Universiti Malaysia Sarawak 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/103615/; https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4852

The hospitality and tourism industries have become the pivotal industries that contribute to the growth of the nation's economy. However, fewer studies pay attention to the aviation industry where this industry has faced a lot of challenges and crises in the past decade. Hence, this study aims...