The influence of service quality and corporate image of Royal Brunei Airlines: a partial least square approach
The hospitality and tourism industries have become the pivotal industries that contribute to the growth of the nation's economy. However, fewer studies pay attention to the aviation industry where this industry has faced a lot of challenges and crises in the past decade. Hence, this study aims...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Unimas Universiti Malaysia Sarawak
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/103615/ https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4852 |
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