Customers' intention to visit fast food restaurants in Malaysia: a lesson learned from Covid-19 pandemic

• Main Authors: Ghazali, Hazrina, Zamzuri Anuar, Zarisha Azwa, Ismail, Nurul Ashikin
• Format: Article
• Published: Human Resource Management Academic Research Society 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/100864/; https://hrmars.com/index.php/IJAREMS/article/view/14933/Customers-Intention-to-Visit-Fast-Food-Restaurants-in-Malaysia-A-Lesson-Learned-from-Covid-19-Pandemic

COVID-19 has flipped billions of people's lives upside down worldwide, and its consequences extend beyond physical health, affecting society and economics. The outbreak of this disease has severely affected the global and Malaysian economy. Among the economic sectors which are suffering loss, t...