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Assessing young adult consumers’ responses to green personal care products: insights from extended theory of planned behavior

The purpose of this study is to examine the role of intention and other predictors in predicting consumers’ behaviour of purchasing green personal care products. This was a cross sectional study with 305 college students in the 2020-2021 academic year in completed a self-reported online survey. The...

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Bibliographic Details
Main Authors:	Zainudin, Norzalina, Law, Kai Wei, Osman, Syuhaily, Munusami, Chandramalar
Format:	Article
Published:	Human Resource Management Academic Research Society 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/100403/ https://hrmars.com/index.php/IJARBSS/article/view/16006/Assessing-Young-Adult-Consumers-Responses-to-Green-Personal-Care-Products-Insights-from-Extended-Theory-of-Planned-Behavior
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