Antecedents of Facebook e-purchasing site and social CRM: a structural equation modeling from the customers’ perspectives

• Main Authors: Anumudu, Chinedu Eugenia, Ogbomeh, Felix Chuks, Yasin, Megat Al Imran
• Format: Article
• Published: Taylor's College 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/100277/; https://www.researchgate.net/publication/359383682_Antecedents_of_Facebook_e-purchasing_site_and_Social_CRM_A_Structural_Equation_Modeling_from_the_customers'_perspectives

Social Customer Relationship Management (Social CRM) is gaining ground globally, especially in this era that demands cashless transactions for promoting social commerce and reducing the spread of COVID-19. However, in some emerging nations like Nigeria, Social CRM via Facebook from the customer'...