Antecedents of Facebook e-purchasing site and social CRM: a structural equation modeling from the customers’ perspectives
Social Customer Relationship Management (Social CRM) is gaining ground globally, especially in this era that demands cashless transactions for promoting social commerce and reducing the spread of COVID-19. However, in some emerging nations like Nigeria, Social CRM via Facebook from the customer'...
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| Main Authors: | , , |
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| Format: | Article |
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Taylor's College
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100277/ https://www.researchgate.net/publication/359383682_Antecedents_of_Facebook_e-purchasing_site_and_Social_CRM_A_Structural_Equation_Modeling_from_the_customers'_perspectives |
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