A study on the continuance participation in on-line communities with social commerce perspective

This study investigates the constructs and related theories that drive continuance participation in on-line communities from their intention and behaviour perspectives. The research uses theories of 'social support' and 'planned behaviour' to propose a research model that drives...

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書誌詳細
主要な著者: Hajli, N., Shanmugam, M., Powell, P., Love, P.E.D.
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出版事項: 2018
オンライン・アクセス:http://dspace.uniten.edu.my/jspui/handle/123456789/7592
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