A study on the continuance participation in on-line communities with social commerce perspective
This study investigates the constructs and related theories that drive continuance participation in on-line communities from their intention and behaviour perspectives. The research uses theories of 'social support' and 'planned behaviour' to propose a research model that drives...
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| Main Authors: | , , , |
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2018
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| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/7592 |
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