A study on the continuance participation in on-line communities with social commerce perspective

• المؤلفون الرئيسيون: Hajli, N., Shanmugam, M., Powell, P., Love, P.E.D.
• منشور في: 2018
• الوصول للمادة أونلاين: http://dspace.uniten.edu.my/jspui/handle/123456789/7592

This study investigates the constructs and related theories that drive continuance participation in on-line communities from their intention and behaviour perspectives. The research uses theories of 'social support' and 'planned behaviour' to propose a research model that drives...