The effect of customer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction

• Main Authors: Fraihat B.A.M., Abozraiq A.M., Ababneh A.M., Khraiwish A., Almasarweh M.S., Alghasawneh Y.S.S.
• Other Authors: 58061963100
• Format: Article
• Published: Growing Science 2024
• Subjects: Business Profitability; CRM; Customer Satisfaction; Jordanian logistics industry

In today's competitive business environment, the implementation of Customer Relationship Management (CRM) strategies is essential for firms to succeed. The purpose of this study is to investigate the relationship between CRM, customer satisfaction, and business profitability in the Jordanian lo...