The effect of customer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction

In today's competitive business environment, the implementation of Customer Relationship Management (CRM) strategies is essential for firms to succeed. The purpose of this study is to investigate the relationship between CRM, customer satisfaction, and business profitability in the Jordanian lo...

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Bibliographic Details
Main Authors: Fraihat B.A.M., Abozraiq A.M., Ababneh A.M., Khraiwish A., Almasarweh M.S., Alghasawneh Y.S.S.
Other Authors: 58061963100
Format: Article
Published: Growing Science 2024
Subjects:
CRM
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