Application of data mining techniques in customer realationship management for an automobile company

This work analyzes well-known DM techniques in Weka workbench, and reports the simulation results of applying four selected DM techniques and classifiers in the open source workbench to the Customer Relationship Management (CRM) problem in an automobile enterprise. It is proposed that data mining te...

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Bibliographic Details
Main Authors: Tang A.Y.C., Azami N.H., Osman N.
Other Authors: 36806985400
Format: Conference Paper
Published: 2023
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