Application of data mining techniques in customer realationship management for an automobile company

• Main Authors: Tang A.Y.C., Azami N.H., Osman N.
• Other Authors: 36806985400
• Format: Conference Paper
• Published: 2023
• Subjects: classifiers; data mining; evaluation; Weka; Behavioral research; Classifiers; Customer satisfaction; Decision making; Information technology; Open systems; Public relations; Sales; Automobile companies; Customer behavior; Customer data; Customer relationship management; Data mining techniques; Data sets; Enterprise development; Evaluation results; Historical data; Open sources; Personalized service; Data mining

This work analyzes well-known DM techniques in Weka workbench, and reports the simulation results of applying four selected DM techniques and classifiers in the open source workbench to the Customer Relationship Management (CRM) problem in an automobile enterprise. It is proposed that data mining te...