Performance of factors influencing customers� purchase intention towards online snss sellers

• Main Authors: Ramona R., Zaihisma C.C., Asmidar A.B., Abdul Hadi M.
• Other Authors: 57211663621
• Format: Article
• Published: Blue Eyes Intelligence Engineering and Sciences Publication 2023

Business on social commerce has become trending due to facilities provided by Social Networking Sites (SNSs). Trust and reputations are the de facto challenges that influence social commerce customers� purchase intention, an area of research that is sparse in the literature. The objective of this st...