Mediating role of entrepreneurial orientation in the entrepreneurial munificence and business sustainability relationships of Small and Micro Enterprise Technology Based Business (SMTBRB)
This preliminary study aims to examine the entrepreneurial orientation (EO) of the Small and Micro enterprise Technology based Rural Business (SMTBRB) entrepreneurs in Malaysia by taking Entrepreneurial Munificence (EM) as the antecedent. EM is used to explain the influence of EO as a mediator and i...
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Serials Publications
2023
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