Entrepreneurial orientation of public enterprises in Malaysia
The results of the investigation reveal that public enterprises seemed to concentrate on incremental aspect of the marketing of true and tried products/services. Although these companies appeared to have a strong emphasis on R&D initiatives, but most of these initiatives focused on development s...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | E-Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2010
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/545/1/32%20Entrepreneurial%20orientation%20of%20public%20enterprises%20in%20Malaysia%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/545/ http://www.researchgate.net/publication/236202615_Entrepreneurial_orientation_of_public_enterprises_in_Malaysia |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|