Retail management: a strategic approach, 12th ed.
Welcome to Retail Management: A Strategic Approach. Our major goal is to present you with the most current, comprehensive, reader-friendly book and supplements on retail management possible. We want you to get thoroughly immersed in the subject matter, see how retail strategies are formed, look a...
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格式: | 图书 |
语言: | English |
出版: |
Pearson Education Limited
2020
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在线阅读: | http://dspace.uniten.edu.my/jspui/handle/123456789/17823 |
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总结: | Welcome to Retail Management: A Strategic Approach. Our major goal is to present you with
the most current, comprehensive, reader-friendly book and supplements on retail management
possible. We want you to get thoroughly immersed in the subject matter, see how retail strategies
are formed, look at the activities of a wide range of actual retailers (large and small, goods and
services, domestic and global), and explore the possibility of a full-time career in retail management.
Read through this preface and see what’s available to you.
The concept of a strategic approach to retailing is the cornerstone of this book. With a strategic
approach, the fundamental principle is that the retailer has to plan for and adapt to a complex,
changing environment. Both opportunities and constraints must be considered. A retail strategy
is the overall plan or framework of action that guides a retailer. Ideally, it will be at least one year
in duration and outline the mission, goals, consumer market, overall and specific activities, and
control mechanisms of the retailer. Without a pre-defined and well-integrated strategy, the firm
may flounder and be unable to cope with the environment that surrounds it. Through our text,
we want you to become a good retail planner and decision maker and be able to adapt to change.
Since the first edition of Retail Management: A Strategic Approach, we have sought to be
as contemporary and forward-looking as possible. We are proactive rather than reactive in our
preparation of each edition. That is why we take this adage of Wal-Mart’s founder, the late Sam
Walton, so seriously: “Commit to your business. Believe in it more than anybody else.” |
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