Retail marketing and branding: a definitive guide to maximizing ROI, 2nd ed.
As you read this, the reality of retail is shifting from traditional transactions to real deals. Retailers operate in an environment of fragmented needs, hybrid consumption, changing channels, multiple formats, big data, and real-time decisions. Building strong brands, developing compelling prop...
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| Format: | Book |
| Language: | English |
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John Wiley & Sons
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17827 |
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