Retail management: a strategic approach, 12th ed.
Welcome to Retail Management: A Strategic Approach. Our major goal is to present you with the most current, comprehensive, reader-friendly book and supplements on retail management possible. We want you to get thoroughly immersed in the subject matter, see how retail strategies are formed, look a...
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Pearson Education Limited
2020
|
Subjects: | |
Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17823 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uniten.dspace-17823 |
---|---|
record_format |
dspace |
spelling |
my.uniten.dspace-178232020-10-23T01:23:44Z Retail management: a strategic approach, 12th ed. Barry Berman, Joel R. Evans. Retail management. Welcome to Retail Management: A Strategic Approach. Our major goal is to present you with the most current, comprehensive, reader-friendly book and supplements on retail management possible. We want you to get thoroughly immersed in the subject matter, see how retail strategies are formed, look at the activities of a wide range of actual retailers (large and small, goods and services, domestic and global), and explore the possibility of a full-time career in retail management. Read through this preface and see what’s available to you. The concept of a strategic approach to retailing is the cornerstone of this book. With a strategic approach, the fundamental principle is that the retailer has to plan for and adapt to a complex, changing environment. Both opportunities and constraints must be considered. A retail strategy is the overall plan or framework of action that guides a retailer. Ideally, it will be at least one year in duration and outline the mission, goals, consumer market, overall and specific activities, and control mechanisms of the retailer. Without a pre-defined and well-integrated strategy, the firm may flounder and be unable to cope with the environment that surrounds it. Through our text, we want you to become a good retail planner and decision maker and be able to adapt to change. Since the first edition of Retail Management: A Strategic Approach, we have sought to be as contemporary and forward-looking as possible. We are proactive rather than reactive in our preparation of each edition. That is why we take this adage of Wal-Mart’s founder, the late Sam Walton, so seriously: “Commit to your business. Believe in it more than anybody else.” 2020-10-23T01:23:44Z 2020-10-23T01:23:44Z 2013 Book http://dspace.uniten.edu.my/jspui/handle/123456789/17823 en Pearson Education Limited |
institution |
Universiti Tenaga Nasional |
building |
UNITEN Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Tenaga Nasional |
content_source |
UNITEN Institutional Repository |
url_provider |
http://dspace.uniten.edu.my/ |
language |
English |
topic |
Retail management. |
spellingShingle |
Retail management. Barry Berman, Joel R. Evans. Retail management: a strategic approach, 12th ed. |
description |
Welcome to Retail Management: A Strategic Approach. Our major goal is to present you with
the most current, comprehensive, reader-friendly book and supplements on retail management
possible. We want you to get thoroughly immersed in the subject matter, see how retail strategies
are formed, look at the activities of a wide range of actual retailers (large and small, goods and
services, domestic and global), and explore the possibility of a full-time career in retail management.
Read through this preface and see what’s available to you.
The concept of a strategic approach to retailing is the cornerstone of this book. With a strategic
approach, the fundamental principle is that the retailer has to plan for and adapt to a complex,
changing environment. Both opportunities and constraints must be considered. A retail strategy
is the overall plan or framework of action that guides a retailer. Ideally, it will be at least one year
in duration and outline the mission, goals, consumer market, overall and specific activities, and
control mechanisms of the retailer. Without a pre-defined and well-integrated strategy, the firm
may flounder and be unable to cope with the environment that surrounds it. Through our text,
we want you to become a good retail planner and decision maker and be able to adapt to change.
Since the first edition of Retail Management: A Strategic Approach, we have sought to be
as contemporary and forward-looking as possible. We are proactive rather than reactive in our
preparation of each edition. That is why we take this adage of Wal-Mart’s founder, the late Sam
Walton, so seriously: “Commit to your business. Believe in it more than anybody else.” |
format |
Book |
author |
Barry Berman, Joel R. Evans. |
author_facet |
Barry Berman, Joel R. Evans. |
author_sort |
Barry Berman, Joel R. Evans. |
title |
Retail management: a strategic approach, 12th ed. |
title_short |
Retail management: a strategic approach, 12th ed. |
title_full |
Retail management: a strategic approach, 12th ed. |
title_fullStr |
Retail management: a strategic approach, 12th ed. |
title_full_unstemmed |
Retail management: a strategic approach, 12th ed. |
title_sort |
retail management: a strategic approach, 12th ed. |
publisher |
Pearson Education Limited |
publishDate |
2020 |
url |
http://dspace.uniten.edu.my/jspui/handle/123456789/17823 |
_version_ |
1681492406011166720 |
score |
13.145126 |