Strategic management and competitive advantage: concepts and cases, Global Edition

The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, les...

Full description

Saved in:
Bibliographic Details
Main Author: Jay B. Barney, William S. Hesterly.
Format: Book
Language:English
Published: Pearson 2020
Subjects:
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/16972
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uniten.dspace-16972
record_format dspace
spelling my.uniten.dspace-169722020-10-15T03:07:45Z Strategic management and competitive advantage: concepts and cases, Global Edition Jay B. Barney, William S. Hesterly. Management. The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book. New to This Edition This edition includes many new chapter-opening cases, including: • Chapter 1: A case on the video app “Angry Birds” • Chapter 2: A case on the music streaming industry • Chapter 3: A case on how Google keeps going • Chapter 8: A case on Berkshire-Hathaway’s corporate strategy • Chapter 9: A case on the alliance between Apple and Samsung • Chapter 10: A case on Google’s acquisition strategy • Chapter 11: A case on the infant formula business in China All the other opening cases have been reused and updated, along with all the examples throughout the book. Two newer topics in the field have also been included in this edition of the book: the business model canvas (in Chapter 1) and blue ocean strategies (in Chapter 5). This edition features several new and updated cases, including: • You Say You Want a Revolution: Soda Stream International • True Religion Jeans: Will Going Private Help It Regain Its Congregation? • Walmart: Walmart Stores, Inc., in 2013 • Air Asia X: Can the Low Cost Model Go Long Haul? • RyanAir—The Low Fares Airline: Whither Now? • Papa John’s International, Inc. • e-Bay’s Outsourcing Strategy • National Hockey League Enterprises Canada: A Retail Proposal • Starbucks: An Alex Poole Strategy Case • Rayovac Corporation: International Growth and Diversification Through Acquisitions. 2020-10-15T03:07:45Z 2020-10-15T03:07:45Z 2015 Book http://dspace.uniten.edu.my/jspui/handle/123456789/16972 en Pearson
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
language English
topic Management.
spellingShingle Management.
Jay B. Barney, William S. Hesterly.
Strategic management and competitive advantage: concepts and cases, Global Edition
description The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book. New to This Edition This edition includes many new chapter-opening cases, including: • Chapter 1: A case on the video app “Angry Birds” • Chapter 2: A case on the music streaming industry • Chapter 3: A case on how Google keeps going • Chapter 8: A case on Berkshire-Hathaway’s corporate strategy • Chapter 9: A case on the alliance between Apple and Samsung • Chapter 10: A case on Google’s acquisition strategy • Chapter 11: A case on the infant formula business in China All the other opening cases have been reused and updated, along with all the examples throughout the book. Two newer topics in the field have also been included in this edition of the book: the business model canvas (in Chapter 1) and blue ocean strategies (in Chapter 5). This edition features several new and updated cases, including: • You Say You Want a Revolution: Soda Stream International • True Religion Jeans: Will Going Private Help It Regain Its Congregation? • Walmart: Walmart Stores, Inc., in 2013 • Air Asia X: Can the Low Cost Model Go Long Haul? • RyanAir—The Low Fares Airline: Whither Now? • Papa John’s International, Inc. • e-Bay’s Outsourcing Strategy • National Hockey League Enterprises Canada: A Retail Proposal • Starbucks: An Alex Poole Strategy Case • Rayovac Corporation: International Growth and Diversification Through Acquisitions.
format Book
author Jay B. Barney, William S. Hesterly.
author_facet Jay B. Barney, William S. Hesterly.
author_sort Jay B. Barney, William S. Hesterly.
title Strategic management and competitive advantage: concepts and cases, Global Edition
title_short Strategic management and competitive advantage: concepts and cases, Global Edition
title_full Strategic management and competitive advantage: concepts and cases, Global Edition
title_fullStr Strategic management and competitive advantage: concepts and cases, Global Edition
title_full_unstemmed Strategic management and competitive advantage: concepts and cases, Global Edition
title_sort strategic management and competitive advantage: concepts and cases, global edition
publisher Pearson
publishDate 2020
url http://dspace.uniten.edu.my/jspui/handle/123456789/16972
_version_ 1680859883595890688
score 12.91486