Digital marketing: strategy, implementation and practice, 6th. ed.
The development of the Internet, World Wide Web and other digital technologies have transformed marketing. For consumers, they give a much wider choice of products, services and prices from different suppliers and a more convenient way to select and purchase items. There is also a choice of techn...
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Main Author: | Dave Chaffey, Fiona Ellis-Chadwick. |
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Format: | Book |
Language: | English |
Published: |
Pearson
2020
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Subjects: | |
Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/16971 |
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